E45 Emollient Shower Cream is different from other shower creams as it is non-drying and doesn't contain any soap. It actively moisturises dry skin, and protects against further drying. E45 Emollient Shower Cream cleanses gently and effectively, leaving dry, itchy skin feeling soft, clean and more comfortable. Soap free. Non drying. Non foaming. Perfume free. pH friendly. Allergy screened. Clinically proven.